The Maricopa Selling Plan: A Free Guide for Home Sellers

Updated September 2026

Most seller guides are brochures with a phone number at the back. This one is the process I actually run, written out so you can read it once and know what happens to your home from the first walkthrough to the day the deed records.

It is written for the city of Maricopa specifically, in 85138 and 85139, not for real estate in general. The pricing section talks about subdivision comparables rather than city averages. The preparation section names the work that returns its cost here and the work that does not.

What is inside the guide

Sixteen pages, twelve sections. Where a topic has a full page on this site, the link is next to it, so you can read further without hunting.

• Pricing strategy. The three positions a list price can take, above the market, at it, or deliberately under it, and what each one costs you. More on choosing a list price on purpose.
• Preparing the home. Two columns: work worth doing, and work that usually is not. More on the short list of work buyers notice.
• Marketing and buyer reach. The four fronts a launch runs on, and why the first ten days do most of the work.
• What I actually do. The full scope before listing, during marketing, while listed, and under contract, so you can hold it next to anyone else you interview.
• Offers and negotiation. The five terms that decide which offer is best, only one of which is price. More on weighing offers on five terms.
• Contract to close. The Arizona deadline sequence from escrow opening to recording. More on the contract to close timeline.
• Five mistakes that cost sellers money. Each one seen in this city more than once. More on the mistakes that stall a listing.
• Two worksheets. One for your situation, one for the questions you should be asking me. More on the questions worth asking before you sign.

Who this guide is for

Owners and investors in 85138 and 85139 who are preparing to list, comparing agents, or still deciding whether to sell at all. It assumes nothing about your experience and does not assume you have decided.

It does not cover distressed situations. If you are behind on payments, facing foreclosure, or owe more than the home is worth, that is a different process with lender approvals and timelines of its own, handled through MaricopaShortSales.com.

The two worksheets

Pages 14 and 15 are the part worth filling in before we meet, and they are the reason to print it rather than skim it.

The first asks for your timeline, where you are moving, whether that purchase depends on this sale, the improvements you have made, and anything you would rather I hear from you than from an inspector. The second is a list of questions to ask me, including what I will spend on marketing, what I would price it at and what happens if that is wrong, and how you end the agreement if you are not satisfied.

Filled in beforehand, they turn the first half of an appointment from intake into strategy. That is the whole point of them.

How to use it before a listing appointment

Read it once, fill in the two worksheets, and bring both. At the appointment I walk the home room by room, show you the comparables a buyer and an appraiser will actually use, give you a price range and a written net proceeds estimate at that range, and put the marketing plan for your specific home in writing. If the timing is wrong for you, I will say so.

There is no cost and no obligation, and nothing here is an offer of representation or a solicitation of a property already listed with another brokerage. When you are ready, book the walkthrough and net sheet or call 520-838-8037.

Get the guide

Free download

The Maricopa Selling Plan

PDF, 16 pages, about 1 MB. No form and no email required.

Download the guide

Questions first? Call 520-838-8037.

No form, no email required. If speed is the priority, how to sell fast in Maricopa lays out the real timelines from closed sales. If you would rather talk it through than read it, call 520-838-8037. If you want the same process written out on this site instead, start with the same process written out page by page.

Questions about anything in the guide, or about a home in 85138 or 85139, go to 520-838-8037.

James Sanson | Real Broker LLC | Licensed in Arizona